Pascana Hotel is located in different parts of Perú. The name comes from a word of the native and official Peruvian language called Quechua, which literally means “A stopover in a trip”. For Pascana Hotel the concept was to represent the peruvian culture at its best. The colors used are a characteristic of peruvian textiles. In this case they give a warm feeling to the Hotel. And the forms used are part of another characteristic of Peruvian culture, that is the use of lines and forms. This one tries to represent a place to stay. Like a native house.
Based in Denver, Colorado, Tenacious Landscaping is involved in projects ranging from town to country gardens, and uses both traditional and contemporary styles. Our design work for the Tenacious Landscaping brand coincided with a revised content and monetisation strategy. So we chose the wild beauty of the bighorn sheep, the State animal of Colorado for this vibrant company’s brand identity. Boasting horns that can weigh up to 14kg and an intrinsic part of Native American mythology, this animal captures the spirit of Colorado wildlife and reflects Tenacious Landscaping’s brand values of power and elegance.
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