The School of Thought is a free online education platform that provides courses, apps, games and content to teach creative and critical thinking skills. The purpose of The School of Thought is to help us question all schools of thought; and to teach the next generation how to think, rather than what to think. It aims to do this by plugging academia directly into the best of the creative industries, bypassing the bureaucracy of the education system to create genuinely engaging and effective learning resources that any student or teacher can access for free. The structure of the platform will be modular, contextual, and multi-faceted, and so the brand identity needed to act as more than just a logo - it needed to act as integrated part of the functionality of the platform and how it is used.
Logo for a company that develops and implements integrated systems feeding of bulk and liquid components in the food industry (such as dispensers of flour to bakeries)
The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah. The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin. Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.
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