The new logo for the community Australian Rules football competition in the metropolitan area of Perth, Western Australia, the client needed a redesign using a black swan so i came out with the idea of using a football as negative space.
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
The 'mark' is a combination of a various stylized elements: female torso (heart shaped), pencil top, wings, arrow (fletching - book, shaft), crib.
(MMDP - Minority Matchmakers and Dating Professionals ALL RIGHTS RESERVED)
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