"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.
Strawberry Assurance is a consultancy firm specialising in risk assessments, security, installation and disaster recovery of IT systems and networks. The logo mark was constructed using triangular shapes to represent the 3 point process in which Strawberry Assurance operates: risk assessment, undertake required tasks to secure IT systems and provide in-house training to the organisation where applicable. The bold angular shape of the mark combined with a carefully selected logo type and colour palette provides the company a with a powerful and authority presence whilst remaining friendly and approachable.
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