Emblem for Grisalon Agroindustria (Sugar cane co.) and their Sub-brand called Mesa Baja: Development of agro-industrial and marketing agro-organic products. GA is leading agribusiness company in the department of Quindio (Colombia). The main goal was to create a emblem that reflects the richness of the land of their region and to reflect the importance of the farmer as well. Their hard work is the platform to renew forces, create convictions and grow the passion and commitment to their identity and tradition.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
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