Marketing agency. Selected proposal. It turned out that the most important thing for the client was the impression of experience, seriousness, stability and ability to take on the most demanding jobs. Custom made lettering was a big part of why they have decided to go with this design.
When you see, you act, so seeing is acting - a path to radical transformation. The Eye in Hand symbol is a multi-cultural expression of the interactive bond between two essential human functions: 1) Eye: sensing, knowledge, observation, omniscience (all-knowing), and 2) Hand: doing, power, acting, omnipotence (all-powerful). "It is only when you see the conditioning and the danger of it immediately, and as you see a precipice, that you act. So seeing is acting."
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