Forjando Diamantes (Forging Diamonds, in English) is an educational organization dedicated to strengthening and developing personnel for entry or qualification in Multi Level Marketing. The brand name was already included in the Briefing, which is why I had to focus on creating an image that represented the ideals of the business and the literalness of his denomination.
Unused proposal for an education-based initiative to reconnect with participants of a 50 year-old national survey of high school student aptitude in math, reasoning, and language. The current initiative aims to share these participants' stories from the past 50 years, and the collected data could be used in a variety of academic, economic, sociological, and health-related ways.
This mark is steeped in uplifting, motivational symbolism. It's constructed such that it could represent two hands clasped, two birds in flight, or even one hand cradling or releasing a bird. The hand-drawn line quality, typography, and offset color evoke a nostalgic '60s feel. Unused proposal.
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