Colourful Days (Chromatistes Meres) is a company active in the field of experiential education, with programs for children as well as training seminars for adults. The programmes, divided in thematic circles are designed by specialist educators – animators, and cover a variety of educational and entertainment-related subjects. The target is the high quality of the end result. Every programme is experiential as well as educational. Built around theatrical games, it accomplishes its target through games, constructions and a lot of imagination, providing to children the opportunity to play, to express themselves and to create. The logo, inspired by the ‘circles’ of the programmes has been designed so as to express joy, playing, movement through a mosaic of colours and experiences
The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.
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