This logo was developed for Heim by VisualCast Designology. Heim is the authorised international distributor of Leicht Kuchen and Rolf Benz, which are Germany high-end home furnishings brand. Heim’s retail stores is located in Surabaya and Jakarta, Indonesia. The logo is comprised of clean, simple and modern custom-made lowercase typeface. The feel from the logo is personal and luxurious. More information available at http://www.visual-cast.com.
The logo has the concept of joining the letter H with the hexagon. This union of the two elements occurs in a fluid and joint way, making both a symbol only. The graphical effects used give the symbol depth and dimension. For lettering, an easy-to-read format was designed , which refers to the technology area. Details in each letter and adjustments give the feeling of agility and exclusivity to the name of the company.