Simple, minimalistic and modern logo concept. Lettermark A and fish tail incorporated in subtle way make this concept - memorable, unique and clever.
Developed for a food science orginisation, the goal is to maximise dietry intake for the purposes of weight loss, muscle growth and/or general well being. They also develop meal plans for people with food allergies. The concept; a focus on things like protein supplements, vitamins & other nutrients in their isolated forms - such as whey, the protein strain isolated from cow's milk that aides muscle development. The bottle is half full; therefore the fruit is still growing, when the chemical mixture is at its prime, the bottle will be full & the fruit complete.