The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.
Final logomark for Avid Flyfishing based on one of the most popular flies used in saltwater fly fishing, the "clouser minnow"
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