This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
Conceptual logo showing two cogs in the form of an Owl face to help represent wisdom and work/technology. For sale.
Swurl Wine is elegant wine company looking to re introduce their brand and expand in various flavors. I wanted to emphasize on the idea of swurl and execute an imagery that represent that word itself. Playing with the negative space and open concept, I created a minimal yet surreal identity.
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