I have a personal interest in Viking/Norse history and lore, so that's where the name and design comes from. Now when we think of Norse/Vikings, a lot of us jump to Thor or even Odin, however Tyr, the god of law and heroic glory, is arguably older and potentially historically more important than either of them. While in the lore, he is the son of Odin, his name originates further back as it literally translates into "God". This means he may have been one of the very first Norse gods ever conceptualized. His importance became engraved in our day-to-day lives without anyone realizing it; a day of the week was named after him. That very day, would be Tyrs-day, also known as: Tuesday. In Norse mythology there was a wolf named Fenrir, who was living among the gods and it was said by the Norse that he would one day turn on the gods. In order to prevent this, they chained him up, promising to eventually release him. Not wanting to be seen as a coward, Fenrir resisted, but agreed to it as long as someone put a hand in his mouth as a pledge of troth. As none of the gods wished to lose their hand, Tyr stepped up and offered his. He in turn lost it, but Fenrir became chained up and unable to harm the others. So in short, the God of law sacrificed his arm for the sake of others. Followers of Tyr are asked to enforce justice in their lives while keeping an open mind to both sides of the situations, and if you know me, you'll know that I'm a firm believer in that there are two sides to every coin and that I rarely jump to conclusions based on what one side said. I hold those values close to me, so upon reading about Tyr, it rang close to home and I took a great interest to it. "True justice is served not by letting violent emotions rule our actions, but by binding the violence both in ourselves, and in that which threatens the justice and peace of our world." So why didn't I use Tyr specifically in my logo? While I didn't use him explicitly, I did use Fenrir, the beast he had to tame in order to secure the safety for everyone else. I took it as a metaphor as what I believe in - sacrificing yourself or your interests for the prosperity of those around you. That's what the wolf in my logo represents, the fear you face in the times of great, but needed, sacrifice. So no, it is not Tyr himself, but rather a representation of what he stands for and stands against.
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Excellent!
Btw, did I miss something about textures? I’ve seen it a lot on dribbble too these days. Everything get’s a texture slapped on.
ReplyLol, I think you didn’t miss anything. I’m using textures as long as I can remember, even in my photography. In fact, I specifically shot texture photos for a couple of years.
Thanks for your comment nevertheless!
ReplyOh, forgot to mention that this logo will be on black letterpress businesscards with silver letters. So I thought I would be cool to mimic that style just a little bit in advance :P
ReplyThis looks great.
ReplyReally good!
ReplyLove the simplicity and the strength of the type.. Great work
ReplyThan you for your great comments guys, appreciate it.
ReplyReally Stunning Logo! love it!
ReplyThank you!
ReplySuper strong. Nice work!
ReplyThanks Herby.
ReplyLogo of the month June 2011 – Congratulations!
ReplyThank you very much, much appreciated!
ReplyI love surprises!
congrats, Gert. well deserved, man. love this. so solid.
ReplyThanks Mike. nice to see you around :P
Replycongrats mate!
ReplyCongrats, Gert!
ReplyAs expected!! Congrats mate!
ReplyIt came as a surprise to me, but thanks mate!
ReplyCongrats
ReplyJaaaaa Gert! Goed zeg! Gefeliciteerd! :-)
ReplyThank you José! To be honest I completely forgot about this one posted here :)
ReplyCongrats Gert,…unique logo
ReplySo simple, but so powerful!
ReplyGreat concept. Congrats!
Thanks mate!
Replyfuckin’ good work, man!
ReplyTnx! ;)
ReplyLogo of the year 2011, congrats Gert!
ReplyThank you all for the votes and those who participated.
Again, congrats to those who participated. To me all 12 logos are the winners of 2011 !
ReplyAAAAAAAAAAAA!!! Congrats, it was the best one!!!
ReplyThank you for you support Yana!
ReplyCongratulations Gert!
ReplyHey Tim, cheers dude!
ReplyGreat achievement Gert, congrats! Enjoy and celebrate buddy, cheers.
ReplyCongratulations Gert! You deserved it.
Replyancitis & Jan – Thank you for support fellows!
ReplyBIG TIME CONGRATS, Sir Gert. well deserved, bud. Always loved this baby. Soild work.
ReplyAnd yeah I agree with you, there was a lot of talent shown in all 12 this year, all should be proud for sure.
ReplyCongratulations on LOTY!
ReplyThanks Mikey!
ReplyVery stylish negative space logo :)
ReplyMy Congrats, Gert!
Thank you Dmitry !
ReplyCongrats, Gert! Well deserved, a great logo with a clever yet simple execution. I appreciate your kind words and agree that it was an honor for all of us to have been in the running for this, such great talent all around and am honored I was even within the mix of such talent. Congrats again!
Replyyes this is great. Congratulations!
ReplyMy third comment here.. Well deserved..
ReplyCongratulations on winning logo of the year brother! After browsing around, I see it’s quite the honor. Logomoose looks like on of the best logo design galleries around…along with the pond of course.
BTW, your web site looks great, I actually tried to click the anchor points around the image borders haha!
ReplyHey Raja, thanks a lot man. Always appreciate some nice words from the master himself.
Haha, you actually tried to move those anchor points right, lol!
ReplyBtw, that site is being redesigned and redeveloped right now.
Thank you too Sean, Neilan & Shihab. Cheers fellas!
ReplyConrats, Gert!
Replyhmm it seems I’m the only one who doesn’t understand the great concept behind this. its about the Z lightning shape between the letters? That’s all?
Reply