El concepto se trabajó en base al ‘’Pin’’ de ubicación, esto refiere a la búsqueda de un lugar. El triángulo inconcluso representa el techo de una casa, que también connota una flecha. Al juntar estos elementos se genera la idea que el hogar es donde todos llegamos.
Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)