PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
Logo design for a branded clothing company, U.S.A. The brand is about creating trend right ecologically friendly and socially responsible clothing products that are made from recycled water bottles. The social responsible aspect is donating a portion of the profits to a water partner who is working to provide clean drinking water to those in need.
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