Cluy (location notification) - mobile app logo. Idea: bell (notification symbol) + pin (location symbol) = Cluy (location notification).
This logo communicates a fun, playful message while presenting the “g” that makes Geoff’s name unique. The splat was created by throwing paint soaked objects at board, and scanned in to get the perfect splat. The “g” is created from the negative space to provide an aesthetically interesting symbol, while allowing this mark to be produced in a wide variety of printing and post-printing methods.
This is one of four log concepts that i designed and developed for a client. Their business is brand protection so the concepts had to be crystal. This logo didn't get picked as its visual associations did not relate to the corporate values of the client. I may recycle it as a personal brand id but still the visual elements has no relation to the name of my business "atoms". Thanks
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