Rocks and Road is a company who offer cycling coaching and guiding. Unlike most cycling schools and coaches, Rock and Road offers the unique service of guided bike rides and one-to-one coaching for a combination of both off-road mountain biking, and road biking. It was important that the logo be designed to attract riders of any level, and not to alienate riders of a lower ability. It was also important that the design appeal equally to both men and women who want to keep fit, who want to get the most out of their cycling equipment, and want to achieve their personal goals. The final logo design presented here includes a mountain bike icon, which is a monogram of the letters R and R (for Rocks and Road).
The idea behind comes as follows: BiggBasket is an online grocery retailer so the logo mark must represents/include ‘A Happy Smile of A Customer’. The customer is happy from their hassle free service and great quality of products to buy online. Also the logo mark should be simple yet very impressive and spread the message of client’s focused and professional approach towards their customers which finally resulting into happy and smiling customers.
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