New logo for Webkolm web-agency. Webkolm is an Italian Web Agency based in Trentino. They develop website and other web stuff "into the wild". The agency is formed by three people: an UX Designer a Crazy Programmer and an Social Media Manager & SEO Specialist. Three different mind with different skills one identity. The old logo rapresent a "UI arrow" shaped like pine. The new logo mantain this elements but in a modern way thank to the "Impossible triangle structure" ispired to Escher works. The font is "The Sans" with a semi-serif that caracterize the K word.
PRA in English means PRE or before. The logo reflects the company's commitment to details from the early stage of design process. The logo shapes and typo constructed from a specific grid system (that later used as a graphic element) and also suggest perspective. Positive and negative space.
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