Unused logo for a sushi bar. I created two cute asian girls for this project, but it turned out I had chosen an inappropriate direction.
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
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