Logo for a consulting company. The idea behind the logo is: kangaroo jumps - level up, kangaroo has a pouch - savings.
Internet portal - daily dose of motivation and inspiration for your healthy body and mind. Strength, diet, self esteem. When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic). Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.
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