Pascana Hotel is located in different parts of Perú. The name comes from a word of the native and official Peruvian language called Quechua, which literally means “A stopover in a trip”. For Pascana Hotel the concept was to represent the peruvian culture at its best. The colors used are a characteristic of peruvian textiles. In this case they give a warm feeling to the Hotel. And the forms used are part of another characteristic of Peruvian culture, that is the use of lines and forms. This one tries to represent a place to stay. Like a native house.
5x9cm is an online graphic design studio specializing in creating economic and different business cards for personal or professional use. The idea of this brand is the concept "communication in small steps", where the arrows formed by "5x9cm" (size of a business card in Brazil) symbolize the exchange of information through interpersonal contact. The contrast generated between the terms "5x9" (large) and "cm" (small) also reinforces the concept adopted.
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