"An element of the bicycle and an element of Whitestone (Local Store). For bicycle use the ratchet teeth 11, which symbolizes the march is more of a bike, and to White Stone, symbolized with the hill that is a landmark of refência. Together the two symbols form a rising sun, referring to the idea of a new and sustainable world.”
Logo/identity including slogan for Motion Birth designed for Werox, Sweden.
Motion Birth is visualising various life science areas through motion graphics.
The logo is inspired by the science areas Motion Births motion graphics are made for. It has a resemblace to star clusters in a spiral galaxy and molekules in a DNA string.
The logotype is custom-made
Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
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