Designer: Denis Aristov Client: Meridian Iindustry: Business Center Keywords: meridian, business, center, blue, globe, sphere
aarto is a small architecture design studio based in Warsaw/Poland. The aim was to diffirentiate 3 areas of expertise: Architecture - Urban planning - Interior design. We wanted to keep it simple and modern.
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
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