This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.
The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.
"The logo worked is contemporary, with a remit that was developed for clarity and seriousness. It was designed to be a geometric sans serif type, since this type has never been so ubiquitous as today, for bringing this fixed and direct American trait types nineteenth century. The concept addressed to the symbol is simple and minimalist. Seeking to blend both colors as ways that the company is capable of developing.”
Totally random logo design for a training and my personal 30 Day Logo Challenge. Designed for bookstore "Kupbook".
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