After a long time I refreshed the EC logo. I tried a lot of variations between the emblem and the logotype. Finally I decided to make it more mathematical, using the a composition upon the golden ratio. I think this composition-form fit well to the subject.
In order to offer a platform for designers and engineers, who need to define processes and materials for the production of prototypes and models, Leopard Pro was created in Florianópolis - SC - Brazil. Thus, the developed brand transmits in its essence the modern and technological, both by clean typography and easy to read, as by the symbol, which is the graphic and minimalist representation of the leopard.
This was the beginning of an entire branding and identity package. Tech Innovation is a marketing rep firm that bridges the gap between manufacturers and consumers by providing innovative marketing strategies.