The ribbon that runs across evokes refreshment. The‘t’ & ‘z’ denotes active motion. Green colour brings out the freshness of the tea.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Chiponas consists of two russian words: Chipollino - onion boy (russian children's book character) and pineapple. An online store offering a wide variety of goods from children's toys to pet food. * http://en.wikipedia.org/wiki/Cipollino
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great logo...
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