The project had as its starting point to convey the essence of the service offered. For this, they were considered as pillars of the concept, the reception, the human relation and the trust. The brand, built from the initials of the name of the professional, form a mandala that in addition to refer to energy and reflection, create a link with the patient.
Sreca je u nama (Happiness is within us) The brief was to create logo for life coach and art of living workshop "Happiness is within us" and to use posture that symbolizes happiness. www.lifecentar.com The idea Happiness posture + butterfly + tree The logo is combination of asana that represents happiness presented through the symbols of butterfly and tree. Butterfly symbolizes change (metamorphosis), and in Japan is considered to represent one's soul. Tree symbolizes stability, longevity, and strength. Connection of mind and body is shown through these symbols. Energy vital points on the body are colored in gold: feet, palms, heart, third eye and point below navel.
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