Epro are a manufacturer of childrens creative toys. The logo was developed in reflection of their tag / motto: "simple, creative joy" with the logo composed of simple shapes (based upon a circle) creatively forming a joyful face with an addition of an upside down "r". The type was built from scratch using a circular shape as a guide.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.