Corporate Edge logo • LogoMoose

Corporate Edge

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Submitted: 12/06/2010
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In the Banat village of Mokrin, in the far north-east of Serbia, on the estate known as the House on the Flat Hill, for the last three years a peculiar creative center is coming to life - a unique meeting point of arts, education, design, social and technological innovation, traditional craftsmanship and cultural industries... This unique multi-functional complex is designed to provide an inspiring environment for collaborative work of artists, scientists, designers, researchers and professionals from a wide range of disciplines. Through the transformation of the abondoned estate into an multi-functional innovation complex, the House on the Flat Hill is converted into House of Ideas. The project was executed for the purpose of Branding the new HOUSE OF IDEAS in the Banat village, Brochure, Ipad application, logotype & branding was following the new aesthetics. The architectural studio AUTORI for the past three years they have been working on the execution of the new and reconstructed buildings on the House on the Flat Hill estate, in collaboration with Terra Panonica. The House on the Flat Hill as the House of Ideas continues to be a meeting place of creative people from a variety of disciplines - from business to culture and arts - who are invited to realize their ideas in various forms, or to take part in the programs that House of Ideas will be organizing. - See more at: http://www.vsumic.com

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This logo is for a completely fictitious architecture studio called Lucid Form Architecture.

The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.

AkirA -Sushi bar