I designed logo Wave for client that is opening fast food restaurant in Sankt Petersburg, Russia. Target consumer of the restaurant are young active people, who found excitement in extreme sports, mainly water sports such as surfing or wake boarding. Client provides me with own sketches of the logo at the beginning of the project. Simple pencil sketches with name of the restaurant stylized into shape of wave was source of inspiration through whole process of logo design.
This was a commission we received from a company called Omnistaff - A recruitment Agency based in Johannesburg, South Africa. The company required a minimal logo that signified the multilateral approach they had to staffing solutions. This logo makes use of clever negative space to create the N, which just so happens to look like two arrows pointing in different directions.
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