Top of the shelf design by Savael. This renewed logo has a better feel with his font, colors and kerning.
Branding for Ponoi (“ПОНОЙ”) River Co (since 1991). - They operate high-end catch-and-release fly-fishing camps on the Kola Peninsula (northern Russia). The fishing is second to none and the river is known as the most prolific Atlantic Salmon river left in the world. Target audience is 55-60 years old.
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