Platform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.
The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.
"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.
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