This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Natural and modern hand logo design with the hand created with the earth’s elements wind, water, land, sun and fire. The earth elements are beautifully incorporated into the hand design to create a seamless, distinctive logo design. https://www.logomood.com/downloads/natural-elements/
Logo for a family business founded in 1985 in Düsseldorf/Germany. They deal with all kinds of beverages.
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The illustration is not bad, it’s the type that’s really not that good.
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