Designer: Jordan FretzDeer and Frog is a branding & graphic design agency which is based in Jakarta, Indonesia.
The Philosophy Behind The Logo
Many people view design and function as two totally different things just like deer and frog are two very different animals. However, we at Deer and Frog completely understand that design and function are connected.
This is why the logo is the unity of letter D & F which stand for design and function.
Inspired by the Spirograph, Urban Jungle designed the identity using a combination of four semi-transparent aqua and ochre circles. The circles symbolize the convergence of two unique corporate entities into one new corporate brand identity — Vantage. Using charcoal for the typeface, the identity blends a vibrant colour palette giving it a fresh, smart and energetic feel, and reflects the youthful and contemporary edge of the company.