My personal mark "octo". Octo is combined light bulb (symbol of ideas) and octopus (symbol of multitask). Word "octo" means eight as well. And I started to design in 2008.
Ortolan Group provides a range of specialist professional services, including recruitment and legal. Hotfoot undertook a rebrand and developed a new responsive website, taking the Group’s values of expertise, simplicity, integrity and transparency at the guiding themes. The rebrand encompasses an umbrella brand for the Group and two sub-brands for the recruitment and legal services.
We created a logo that present a proud figure of Polish hussars rider. Due to the purpose of the logo, which is related to embroidering it on clothes, we focused on minimalism. The logotype has been presented only the most characteristic elements of the hussars or a horse and a helmet with wings. Thanks to that we avoided the splendor that disturb the brand communication with the client.