Personal identity for Joel Sossa, professional photographer from Guadalajara, México.Passionate by arrows, feathers and all about yaqui, cherokee, north american indians and their culture, the reason why the logo is. One of the most important and subtle elements on this logo is the circle, which represents the dream catcher like the circle of the camera lens, Joel Sossa is always capturing natural moments, people and landscapes with a particular style.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.
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