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The Boston Gentleman

  The Boston Gentleman  
The Boston Gentleman
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  • A logo design for Boston Terrier breeders.
  • Submitted: 12/03/2013
  • Stats: This logo design has 5855 views and is 0 times added to someone's favorites. It has 3 votes with an average of 3.00 out of 5.
  • animal
  • boston terrier
  • dog
  • silhouette
  • simple
  • typography
  • Wilbur Caluen
  Designer  

Wilbur Caluen

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  More logo design  
Pier 5 Fish Market – full lockup

This logo is for a completely fictitious fish market.

The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

 atomicvibeComments0
Vampire winery

Wampire winery logo

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Aeronautic cargo

Company for the carriage of goods

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Croco

Logo for some kids store or toy's mark

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