TOY Motorsport

"This project is about a brand of a psychologist that works with business education. For the idea of this brand, we studied psychology, the human behavior and the cyclic idea of improvement. During our study about the client’s work, we understood that psychology is the science that studies the mental processes and behaviors. With this in mind, we developed an idea that would show the change and difference of the human being after going through this process. The colors used by the brand are clear about the improvement and humanization of the person, because we used a simple and objective melody with a salmon color and navy blue. ”