Italian designer based in Rome.
I studied Graphic Design at International School of Comics, where I graduated in 2016. During my academic experience, I attended additional courses such as visual perception, photography and creative process. Moreover, I attended an intensive specialisation course in Brand Design.
After working from 2014 to 2016 for two marketing and advertising agency as a graphic designer, in 2017 I started my own business as a Brand Designer freelancer.
I believe that a crucial factor in this industry is to be always updated on the latest trend, this is why part of my daily task include reading new books and attending live and online classes related to branding, typography, packaging and design in general.
My main activities involve branding, corporate identity and packaging design. As a Brand Consultant, I usually take care of the communication strategy. My aim is to create a clear and functional identity, with a strong and focused concept, allowing my clients to be involved in the creative process, in order to better communicate the values of their brand or company.
THE CLIENT Digisails is a brand new consulting company that focus on assisting businesses in the digitalization of their internal and external services. Digsails's aim is to shape companies’DNA and take them step by step on the road to success in the digital world. Digisails’s values: · Research · Innovation · Transformation · Involvement · Technology THE CONCEPT "Set sail in the digital world". Companies can’t ignore the ongoing digital revolution anymore. Sailing in this new era is not an effortless task, hence the nautical metaphor: Digisails is the best solution for proceeding along the right course and not get lost in the shifting of your own core. THE OBJECTIVE To instil these values in an up-to-date logotype, clear and tailored to each company’s needs. An increasingly web-oriented logo, nevertheless viable on printouts and unusual media, such as fabrics or other materials. THE SOLUTION The logo is a combination of symbols and typography. The initial, “D”, is represented by two sails swelled by the wind. This symbol will be repeated in the development of the entire identity system. Its colours reflect the blue sea, conveying, at once, a modern and technologic spirit.
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