Imkerei Wojciechowski is an apiary from Austria. This contemporary geometric linear logo for an apiary reinterprets in a fresh way symbols common in the apiculture trade. The image of a bee emerges out of intersecting hexagons of a honeycomb. It creates a layout, whose aesthetic strength lies in the logic of construction. The logomark is complemented by the brand name written using an original angular typeface.
PureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
The logo design for the ceramics atelier had to be a simple and one-color symbol, allowing it to be embossed in clay. The owner wished also for it to have a friendly and carefree spirit. Her answer to a aptly posed question lead us to the motif of a smiling sheep, characteristic of her work. I showed the sheep en face, instead of a profile, like she appears usually, and I gave her hooves gestures of creative activity. It accounted for a highly inviting, distinctive and memorable mascot logo in a form of a seal.
Tres Magos is Spanish for the Three Wise Men / Kings / Magi The name, referencing the distinguished foreigners who visited Jesus after his birth, bearing gifts, was meant to represent a producer of smart furniture for children, designed according to the Montessori education method. The logomark portrays both the Magi – as three coloured silhouettes or wizard hats, as well as Kings – in the form of a crown, which symbolises also the highest quality of products. The pleasent colours, rounded corners and use of basic shapes, signals the childrens theme.
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
FASHION HOUSE Group is a developer and operator of fashion outlets from UK. A rebranding – the new logo was developed from a bold and surprising, albeit logical evolution of the old logomark. The abstract form of rising geometric solids invokes associations with both developer and operator activity of the Group. It references spatial dimension, development and growth. The colorful and multipart construction of the mark reflects the wide spectrum and multiple directions of FH Group’s activity. Graphic motifs derived from the mark’s structure form spectacular configurations to be used in layouts of publications and advertisements, while the colour palette allows building navigation with use of the colour code.
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