Sofit is a soya based health milk drink. The font characters’ were depicted as thin lean and healthy. The curve on the ‘f’ & ‘t’ makes the identity modern & ownable
The symbol depicts continues movement, projecting progressive dynamism. The colour red brings out the passion and energy of the group while blue symbolizes stability and strength The three cogs on the logo signify the values of Integrity, Imagination and Individual
The horizon brings about a reel of hipe while the red was used to depict a bright, glowing and rising organization
The ribbon that runs across evokes refreshment. The‘t’ & ‘z’ denotes active motion. Green colour brings out the freshness of the tea.
The age old Banyan tree which is essential to the brands identity was rejuvenated bith to showcase the brands heritage as well as to contemporize the brand. The green was derived from the category and the orange was used to show optimism.
BPO for shipping companies A propeller was used because of it’s importance for the progression of a ship. Similarly Diabos helps shipping companies move forward. The blue was derived from the sea
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