This logo communicates a fun, playful message while presenting the “g” that makes Geoff’s name unique. The splat was created by throwing paint soaked objects at board, and scanned in to get the perfect splat. The “g” is created from the negative space to provide an aesthetically interesting symbol, while allowing this mark to be produced in a wide variety of printing and post-printing methods.
This logo was created as a personal brand mark for Geoff, to represent him as a graphic artist. This typographical solution was inspired by the 17th century Romaine du Roi, which features a serif face with its underlying structure. This mark was used previous to the Geoff Matheson Studio "G splat" and is no longer in use.
This logo was designed for EJ Host, a web solutions and hosting company, and was inspired by computer hardware, providing a sleek, metallic look with a green that is synonymous with success, "go," or "on." The green brackets communicate web development, and provide a place for the tagline. The italicized logotype suggests forward momentum, which was customized from Helvetica Neue. This logo presents EJ Host from a contemporary perspective, providing a unique look that communicates to the intended audience.
This logo for Baiada Photography brings together a modern icon, with a traditional serif logotype - representing this event and wedding photography studio. Visit http://www.baiadaphotography.com to see it in use.
This logo was created for a collaborative social network project, Organism. The icon represents people networking together to create a larger network, and these networks working together - communicated through the graphic of gears made up of abstract people. Visit www.groworganism.com to learn more.
This logo for Rob McIver Photo is a unique graphic representation of his name and a camera. The typographic shapes suggest hands, or fingers holding and wrapped around the camera. The center of the camera is used as a highlight, when displayed with a photograph. This results in a versatile and fun logo with a professional appearance, that properly represents his fun and unique approach to his photography.
This logo was designed for IMS, a landscape lighting and irrigation maintenance company. We created an iconic brand identity that successfully represents their industries, and presents them in a professional, contemporary capacity. Furthermore, IMS's objectives are to become more prominent in the lighting industry, which is reflected in the iconic branding graphics.
This logo successfully represents this land developing and civil engineering firm as a contemporary business with their eye on the future. The mark is inspired by a standard target tool used in their industries. Because the majority of W+A’s clients are from within these industries, this provides an excellent communication. The negative space from within the typography creates the “+” in the name, but also serves as a crosshair, as seen in the tools of their trade.
This logo was created as part of a rebranding project for ITMS. ITMS is a high-end lawn and plant care company that uses only 100% natural, organic products. With this new logo, they have a more reputable, professional appearance, as this design has helped them compete on a higher level. This design was inspired by the new ITMS tagline, "green plants, blue water" which is a symbolic, cause-and-effect statement. From this we created an iconic brand identity, that is optimistic and bright, appeals to the target demographic and is extremely versatile.
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