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Tim Smith

Joined December 2010
10 logos
http://www.logomoose.com/members/mypoorbrain/

Portfolio – Page 1

MPB - My Poor Brain. The design and illustration alter-ego of Tim Smith. Brain powered graphics fun.

Bodyhack will revolutionise the way people get fit and healthy. Bodyhack provides people will real advice based on what's good for their individual constitution and goals, not bad generic advise that may not work for everyone, or at all. Fitness plans and diets are tailored to an individual and proven with photographic and metric evidence, almost like a gym combined with a science lab. The concept here focusses on the symbol of St John's Arms, which was originally used to defend from bad spirits and bad luck, or in the context of Bodyhack; bad advice. It has also become popular in modern computing, which works well with the 'hack' theme. One corner has been highlighted to present a letter 'b' which stand for 'body hack' and 'body', which makes this logo more own-able. There is further meaning here too; Bodyhack offers some comparison in their service, comparing which fitness plan works best, here there is a four-way comparison, with one (the blue one - Bodyhack) being identified as the best. The shield, which represents the body, or more precisely, defence for the body, again further's the logo's own-ability. It also gives a club feel, which emotes a sense of trust, important for the nature of the service Bodyhack provides. As you can see, a lot of thought has gone into the imagery, but in general, the logo is cool and wearable on a t-shirt, shorts and various other apparel. Temporary landing page here (to be redesigned): http://www.bodyhack.com

Here is one option for a logo and branding project for a brand new social network. It revolves around the idea that through Fansite, fans can meet other fans through their common interest in a musician, sports star or celebrity etc. This is signified by the choice of typefaces; ‘Fan’ is in one typeface while ‘Site’ is in another. The two typefaces have been chosen carefully to offer all the right messages and personality. ‘Site’ is written in a hand written typeface, inspired by a celebrity’s autograph which helps give the logotype a unique identity. ‘Fan’ is written in a modern, 'cropped' typeface that represents the fan community and social network aspect of Fansite. Fansite is a modern, digital equivalent of a fan scrapbook or fanzine, or at least this forms the basis. The 'Fan' typeface is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines.

Fansite is a modern, digital equivalent of a fan scrapbook or fanzine; a social network for fans to get together, discuss and swap content based on their favourite celebrity. The typeface selected is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines. This modern, digital equivalent creates a unique and memorable logotype.

Zebra is a fictional charity that aims to help the conservation efforts for Zebras. The concept it clear, simple and respectful. Created as part of a genuine brief.

Pear is a cloud-based application that integrates entertainment, fashion, travel and sport. Allowing users to have a customised interface to the web that streamlines and aggregates only what interests them. The logo encompasses representative icons from various genres and sectors and combines them under one pear-shaped roof, just like the app itself.

Dev 2 Rights is a digital design agency that specialises in smartphone apps and games. The initials of the name 'Dev 2 Rights' form the logo; the 'D' represents a canvas or smartphone screen, while the '2' and 'R' form a maze / track like structure, symbolising a game on the screen. The colour on the logo changes from application to application.

Platform brings many talents together to form a solution, this is what makes up Platform - in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a 'platform' shape.

The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it'll always look the same but is dynamic and evolving - just like Platform’s work.

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