This concept is based around a simple typographical focus on the RSSA acronym. The Society’s diverse scientific interests helped to form this visual approach, ie deliberately avoiding reference to any particular field with a recognisable visual. The intention was to provide a current day sensibility regarding identity design and construction, in combination with more traditional styling for a long established scientific body. To aid this desire, a modern serif was chosen as the primary font and a secondary sans serif for the tagline versions. These fonts were chosen as a combination for their ability to convey this future/past feel. The icon structure has the added effect of allowing the reading of ‘RS’ & ‘SA’ in either direction, and utilises the Society’s formation date within the design, as it adds historical weight and relevance, plus is also a small visual indicator regarding who and what the RSSA represents.
Little Monkey Ceramic Art offers children, of all ages, the opportunity to paint a range of ceramics in a fun and welcoming atmosphere and then take home the finished results for all to see. The brief required a logo that conveyed the spirit of the ‘workshop’ style business idea and had a bright, unique appearance. Of consideration, as ever, was how and where the logo would be printed (a variety of print techniques, physical items and possible surfaces) and the client also was keen to adapt the character into other poses as a marketing and promotion strategy.
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