Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
Bicycle rental service for passengers of the Beauvais airport and its employees, or city inhabitants willing to enjoy a fun ride, Aerobike is an innovative service that launched in summer 2010. Brand Brothers created a complite brand identity with a dynamic and fun spirit. With a special typography created for the occasion, an easily identified sign and a strong and colorful graphic, Aerobike is now noticeable in the surrounding landscape!
Fun little design to play up a company that can carry the big stuff with ease and security. Copyright Mike Bruner-5-2012
Designer: Denis Aristov Client: KD-Group Industry: Housing Estate Keywords: aviator, airplane, silhouette, emblem, housing estate
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