Sophie is freelance writer, she wanted a artsy feel to the her logo ( very approachable ). So, I went with a watercolor approach. The pen head is the basket of the balloon, implying that she lifts people up with her writing.
"The brand of this architecture office was designed based on a totally new study on the concept of the word IDEA. The symbol developed represents a thought or speach bubble, which is the visual representation of when you feel an insight, or in other words, an idea. The colors used in the brand are yellow which expresses attention and navy blue, which works with the seriousness and the commitment of the studio. The brand itself is applied in 8 different mutant shapes, giving the conception of the different sectors of architecture.”
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