Wert Cycling is a company that manufactures innovative, top of the line bicycle parts for exclusive clients. The vision for this company is to expand by manufacturing lifestyle products such as watches, and other bicycle accessorize.
The name Wert means worth in German.
The logo has two elements:
– The name is written in a manner that reflects the accuracy, speed and frame of a bicycle, with the W showing strength, as it is standing tall on its own holding the rest of the logo intact.
– The symbol of the W above WERT is more of a reference to the lifestyle side of the company. It is an imprint of the original W, where the viewer is to substitute it in, in order to see it.
Brand Identity for a Manchester based cycle courier service. The client wanted a modern and simplistic logo that incorporated a cycling theme throughout. We created a bicycle icon from the double 'e' in the word wheelie and finished off the logo in a modern, bold font. We used the colour green throughout to highlight the eco-friendly element of the business.
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