The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah. The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin. Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.

Brand builder of luxury retail startups. Initials are used as brand mark. Steven is the 'godfather of brands' just as maffia bosses tend to be. The new look has to be stylish, bold and recognizable.
It's client work, a proposal that isn't approved.