The main iconic feature of the logo mark is the abstracted version of the historic Labyrinth which is a structure deriving from Greek Mythology. It is said that the Labyrinth was originally built by Artificer Daedalus for King Minos of Crete and It’s sole purpose was to hold the mythical creature that was half man and half bull (a minotaur). The Labyrinth was built so that the minotaur was held right in the centre of the labyrinth and was designed so that it was near impossible for the minotaur to escape the labyrinth. Ariadne who was the daughter of King Minos was put in charge of the Labyrinth which held the minotaur and she later helped Theasus (mythical founder of Athens, Greece) in killing the minotaur by providing him with a sword and a ball of thread so he could find his way back out of the Labyrinth. Traditionally a labyrinth has only 1 entrance and exit - however this abstracted version of the labyrinth has two - this is because in both life and business there is always more than one way to succeed and move forward and the limits are endless. ----- Metaphorically speaking in regards to Psychology. The centre of the labyrinth is where someone in need of therapy may feel they are at, unable to find their way out of the dark hole in their mind, stuck in a maze. The minator is the psychological block that is holding them down. The idea is that Mindset will go into the subjects mind (theoretically of course), into the maze and remove the minator (the block) on their mind and help the subject find their way out of the maze with the help of therapy. --- Metaphorically speaking in regards to Business Coaching. It’s very easy for a business owner to feel as though they are not in control of the direction of their business. It’s also very easy for them to get lost on the wrong path making it sometimes very hard to get back onto the right path for them. Causing the same mental affects as getting lost in a maze (or labyrinth). ---- The overall concept of this mark is to portray mindset synergy as a company who can and will strive to find the best path to the same goal - success and/or the ability to cope.
Odense coaching and training is the help and stay for people who need coaching, bereavement and personal growth opportunities. Odense is a coastal town on the island of Funen (Denmark).
Logo design for a fitness/consulting, U.S.A. The company formed is a personal training/lifestyle coaching company targeting higher end clientele.
You Can Change is a logo prototype for a coaching company. The concept used for the creating this logo is very simple: the ladder represents the challenge (life difficulties) and each step must be given according the coach orientation, but the lamp (the personal illumination) only can be changed by the own person coached. The example of lamp replacement arose from the fear that many people have to climb the steps on their own, but with proper help, they can acquire sufficient confidence to complete their task.
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