Logo for a charity foundation which focuses on promoting better fathering quality for children. Trying to create an asymmetrical heart shape by tweaking the classic shoulder ride pose. :)
The mark was created for a D&AD brief "To create a brand of whisky aimed at female consumers" The image has alot of meanings; Hills reflected in a scottish loch, A pair of lips, The highlands and lowlands of Scotland which the blended was created from, and finally two ice cubes.
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